On Holding AG

On Holding AG is a Swiss sportswear company that designs, develops, and distributes performance-focused footwear, apparel, and accessories under the On brand. Headquartered in Zurich, Switzerland, and founded in 2010, the company serves runners, outdoor enthusiasts, fitness users, and everyday consumers seeking performance products with a lifestyle aesthetic. Its portfolio spans performance running, performance outdoor, performance all day, performance training, tennis, and youth-oriented “young movers” categories, offering road and trail running shoes, training and hiking footwear, as well as technical apparel and accessories. On Holding AG operates a global, multi-channel distribution model, combining direct-to-consumer e-commerce and owned retail stores with wholesale partnerships across run specialty shops, general sporting goods, outdoor and luxury retailers, and lifestyle and street-fashion outlets. Positioned in the consumer discretionary and athletic sportswear space, the company plays a notable role in the premium performance and lifestyle footwear market across Europe, the Americas, the Middle East, Africa, and the Asia-Pacific region.