Baidu Inc. is a Chinese technology company focused on internet and artificial intelligence services. Its core business centers on search-based and feed-based online marketing solutions delivered through the Baidu App and related platforms, connecting advertisers with consumers across a wide range of sectors. Baidu operates through two main segments: Baidu Core, which includes its search engine, AI-powered cloud infrastructure, intelligent driving solutions, mapping, and smart assistant services; and iQIYI, an online video platform offering a broad catalog of professionally produced and user-generated content. Within Baidu Core, the company provides Baidu AI Cloud, Baidu Maps, Baidu Apollo autonomous driving and auto solutions, and DuerOS voice-based smart assistant for Chinese-language interactions. These products position Baidu as a key infrastructure and platform provider in China’s digital advertising, cloud computing, and intelligent mobility markets. Incorporated in 2000 and headquartered in Beijing, Baidu today serves enterprises, public sector organizations, and consumers through its integrated ecosystem of search, cloud, content, and AI-driven services.
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