Roblox Corporation

Roblox Corporation operates a free-to-play online video game platform boasting approximately 150 million daily active users, fostering a vibrant virtual universe and economy powered by the Robux virtual currency. The platform hosts millions of user-generated games crafted by a diverse array of creators, from young enthusiasts to professional development studios, equipping them with essential tools, publishing capabilities, and distribution channels to build and monetize immersive experiences. Creators generate revenue through optional in-game purchases by players and real-world advertising opportunities, while Roblox Corporation primarily earns by taking a percentage cut of these transactions. Classified within the Communication Services sector and the Electronic Gaming & Multimedia industry, the company, headquartered in San Mateo, California, employs around 2,474 people under CEO David Baszucki. Roblox Corporation significantly influences the digital entertainment landscape by pioneering user-generated content platforms, promoting global creativity, social interaction, and innovation in online gaming ecosystems.