Robinhood Markets, Inc. is an American financial services company that operates an electronic trading platform designed to provide accessible brokerage services to retail investors. Founded in 2013 by Vladimir Tenev and Baiju Bhatt and headquartered in Menlo Park, California, it pioneered commission-free trading of U.S.-listed stocks, exchange-traded funds, options, futures, prediction market outcomes, and cryptocurrencies. The platform also offers cryptocurrency wallets, wealth management, credit cards, debit card services, cash management, and a news website called Sherwood.News, often in partnership with FDIC-insured banks. Robinhood Markets, Inc. generates revenue primarily from payment for order flow, options commissions, net interest income from margin lending and cash balances, and subscription fees. Targeting millennials with an average customer age of 35, it serves over 27 million funded customers across the U.S., UK, and parts of the EU, managing $279 billion in assets under custody and facilitating around 2 billion annual options trades. By democratizing access to financial markets through a user-friendly mobile app and web platform, Robinhood Markets, Inc. has significantly influenced retail investing, emphasizing innovation in zero-commission models and expanded product offerings.
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