The Trade Desk, Inc. Class A represents equity in a global technology company specializing in digital advertising. The Trade Desk operates an independent, cloud-based demand-side platform that enables advertisers and agencies to plan, buy, and optimize data-driven campaigns across the open internet. Its platform is used to access and manage ad inventory across channels such as connected TV, online video, display, audio, mobile apps, podcasts, and digital news, with a strong focus on precise audience targeting and real-time bidding. The Trade Desk’s core role in the market is to provide transparent, programmatic media buying tools that help brands and agencies make smarter, data-informed decisions, integrate third-party data, and measure campaign performance across devices. Headquartered in Ventura, California and founded in 2009, the company serves advertisers worldwide through a self-service interface and enterprise APIs, positioning itself as one of the leading independent platforms for digital advertising on the open internet today.