Trade Desk Inc-The

The Trade Desk, Inc. Class A Common Stock represents ownership in The Trade Desk, a technology company that provides a self-service, cloud-based platform for programmatic digital advertising. The company helps advertisers and agencies plan, purchase, and manage campaigns across display, video, audio, native, social, and connected TV channels, with tools for audience targeting, identity resolution, measurement, and optimization. Its platform is used by brands and media buyers to access digital inventory and coordinate advertising activity across multiple devices and markets. The Trade Desk operates in both the United States and international markets, serving as an independent demand-side platform within the broader advertising technology ecosystem. Headquartered in Ventura, California, and founded in 2009, The Trade Desk focuses on enabling data-driven media buying and campaign execution for customers across the digital advertising industry.