RealReal Inc-The

The RealReal, Inc. is a luxury resale and consignment marketplace that specializes in authenticated pre-owned goods. The company operates an online platform, mobile app, and physical retail locations where consumers can buy and sell designer fashion, handbags, shoes, jewelry, watches, and selected home and art items. Its business model centers on consignment services, product authentication, pricing support, and fulfillment, creating a managed marketplace for high-end resale. The RealReal serves individual sellers and buyers seeking access to branded luxury items through a circular commerce model that extends the life of premium goods. Headquartered in San Francisco, California, The RealReal plays a notable role in the resale segment of the broader retail and e-commerce market.